查詢結果分析
相關文獻
- 影響國小學童訂購學童乳之因素
- 非貨幣認知犧牲、價格折扣陳述方式對消費者認知交易價值的影響
- 藉由共同補貨週期以協調供應鏈存貨之研究
- 品牌形象及產品等級對消費者購買意願之影響--價格折扣干擾效果之探討
- 以組合貨幣訂價增加旅客使用哩程酬賓點數意願--計算容易與價格折扣框架之影響
- 品牌知名度與價格折扣對團體套裝旅遊產品評估之影響
- Pricing Discount for a Supply Chian Coordination Policy with Price Dependent Demand
- A Minimax Distribution Free Procedure for Periodic Review Inventory Model with Backorder Price Discounts and Land Time Dependent Ordering Cost
- 具不完美品質生產之買賣雙方非合作下之最適存貨模式
- 促銷方式、品牌知名度對消費者知覺價值與購買意願影響之研究--以運動鞋為例
頁籤選單縮合
題 名 | 影響國小學童訂購學童乳之因素=Factors Affecting Elementary School Students to Order Milk at School |
---|---|
作 者 | 黃炳文; 楊育誠; | 書刊名 | 農林學報 |
卷 期 | 61:2 2012.06[民101.06] |
頁 次 | 頁157-167 |
分類號 | 483.3 |
關鍵詞 | 學童乳; 父母認知; 價格折扣; School milk; Parents' perception; Price discount; |
語 文 | 中文(Chinese) |
中文摘要 | 為培養學童飲用牛乳之習慣,實施學童乳計畫是一個可以考慮的辦法。本研究主要目的為探討國小學童訂購學童乳的影響因素,並探討家長之學童乳認知對學童乳潛在需求之影響。本研究因素分析的結果顯示國小學童家長對學童乳之認知方面主要有兩大因素 :助益因素與擔心因素。助益因素包括:減輕家長負擔、養成喝牛乳的習慣;擔心因素主要含括:擔心沒喝完或製造髒亂、擔心品質不佳、手續麻煩。在購買學童乳之影響因素方面,本研究的實證結果顯示學童乳的價格折扣、家長對學童乳認知之助益因素與擔心因素、所處地區、學童家庭所得,性別等因素會影響學童訂購學童乳的意願。 |
英文摘要 | For school children to build up the habit of drinking milk, school milk program could be an appropriate method. This research is to investigate the perception of parents regarding school milk and the impact of this perception on their children’s latent demand for school milk. Using factor analysis, this research shows that the parents’ perception regarding school milk has two major factors. Anxious factor including worry for not finishing or marking dikty, worry for bad quality worry for troublesome. Helpful factors including alleviating parents loading, developing milk drinking habit. In addition, our empirical results show that price discount of school milk, anxious and helpful attributes of school milk, region, family income and gender significantly affect the decision of school children to order school milk. |
本系統中英文摘要資訊取自各篇刊載內容。