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題 名 | 茂林國家風景區遊客吸引力、滿意度與重遊意願關係之研究=A Study of Visitors' Attraction, Satisfaction and Willingness in Mao-Lin National Scenic Area |
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作 者 | 陳聰廉; 張家銘; | 書刊名 | 運動與遊憩研究 |
卷 期 | 1:2 民95.12 |
頁 次 | 頁45-65 |
分類號 | 992.3 |
關鍵詞 | 吸引力; 滿意度; 重遊意願; Attractiveness; Satisfaction; Revisiting willingness; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要目的在驗證茂林國家風景區對遊客的吸引力、遊客滿意度、遊客重遊意願之影響關係。本研究以赴各遊憩區景點之遊客為對象,共回收問卷534份,資料經結構方程模式統計分析結果:(一)茂林國家風景區吸引力對遊客滿意度有正面影響。(二)茂林國家風景區吸引力對遊客重遊意願有正面影響。(三)茂林國家風景區滿意度對遊客重遊意願有正面影響。以上結果可提供茂林國家風景區管理處及相關學術單位研究參考。 |
英文摘要 | The study aimed to explore the relationships between visitors’ attractiveness, satisfaction and revisiting willingness in Mao-Lin National Scenic Area. The subjects were those who visited Mao-Lin National Scenic Area. The researcher collected totally 554 questionnaires. By confirmatory factor analysis and SEM (Structural Equation Modeling), the researcher found major results, which were summarized as followed:(1) visitors’ attractiveness of Mao-Lin National Scenic Area positively affects tourist satisfaction; (2) visitors’ attractiveness of Mao-Lin National Scenic Area positively affects revisiting willingness; (3) satisfaction positively affects revisiting willingness. The above results can be used as reference for Mao-Lin National Scenic Area Administration and related academic institutions. |
本系統中英文摘要資訊取自各篇刊載內容。