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題名 | The Effects of Technology Transfer, Marketing Strategy and Innovation Strategy on the Operating Performance of the Biotech/Pharmaceutical Industry in Taiwan= |
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作者 | Lin, Miao-Que; Lin, Willie; Pao, Chih-Hua; |
期刊 | International Journal of Electronic Business Management |
出版日期 | 20070000 |
卷期 | 5:2 2007[民96] |
頁次 | 頁138-151 |
分類號 | 469.5 |
語文 | eng |
關鍵詞 | Biotech industry; Pharmaceutical industry; Technology transfer; Innovation strategy; Makerting strategy; Operating performance; |