頁籤選單縮合
題名 | The Use of Conjoint Analysis in the Design of Bicycle-Related Clothing=應用聯合分析法於自行車服裝設計之研究 |
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作者 | 曾清旗; 林振陽; 陳明熙; 林銘泉; Tseng, Ching-chi; Lin, Jenn-yang; Chen, Ming-shi; Lin, Ming-chyuan; |
期刊 | 工業工程學刊 |
出版日期 | 20110600 |
卷期 | 28:4 2011.06[民100.06] |
頁次 | 頁298-315 |
分類號 | 447.187 |
語文 | eng |
關鍵詞 | 聯合分析; 自行車服裝設計; 顧客偏好; Conjoint analysis; Bike clothing design; Customer preference; |
英文摘要 | Product design is a creative decision-making process that aims to satisfy human needs by releasing good products that can appropriately meet the preferential requirements of customers. In the development of new products, the designer must identify the preference and attitudes of customers toward certain products, ascertain the factors that make products popular in the market, and devise optimum design plans for those products. Biking has become a popular activity due to its contribution to maintaining health. Bicycle-related clothing is known to play an important role in comfort level and safety. Unfortunately, there is hardly any research or designs that consider customer preferences in the bicycle-related clothing design process. Many manufacturers mainly focus on the improvement of the material properties of clothes instead of clothing design to meet the customer requirements. This study uses conjoint analysis in bicycle-related clothing design to provide designers with an efficient approach to identify customer preferences. The lifestyles of users are examined through a massive amount of collected data used to design an attitude measurement chart/questionnaire. Customer requirements are subsequently categorized through factor analysis, and critical requirement attributes are identified for conjoint analysis. Finally, conjoint analysis is used to obtain the optimal design combination for bicycle-related clothing that adheres to the preferences of customers. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。