頁籤選單縮合
題 名 | Assessing Efficiency of Government-owned Radios |
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作 者 | 李雅靖; 張玉山; | 書刊名 | 玄奘管理學報 |
卷 期 | 4:2 2007.03[民96.03] |
頁 次 | 頁109-130 |
分類號 | 553.61 |
關鍵詞 | Government-owned radio; Policy; Efficiency; Frequency; |
語 文 | 英文(English) |
英文摘要 | This article evaluates the efficiency of Taiwan’s 6 FM government-owned radios. Government-owned radios perform an important service by providing a menu of programs unmatched by commercial stations, contributing in an important way to diversity on the airwaves. However, evaluation means and standards of their efficiency have been missing. In the present study, the authors develop Absolute Ratio(AR), Relative Ratio to Entertainment (RRE),and Special Ratio (SR) indices to investigate operation of the government-owned radios. Four out of six government-owned radios use more than 55% of their airtime to broadcast entertainment programs. The Voice of Han Broadcasting Network, the Taipei Broadcasting Network, and the Fu-Hsing Radio Network do not show efficiency in terms of goal-performance fit. Deregulation and competitive pressure have pushed programming to focus more on the more profitable genres of light music and entertainment. The government-owned radios do not efficiently use public resources to serve the public’s need as a pub1ic broadcasting radio. The authors therefore suggest the authority to step in to assure frequencies are in hands of those who can provide content of public interests. |
本系統中英文摘要資訊取自各篇刊載內容。