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題名 | 彰雲地區JAGUAR汽車經銷商經營的轉型策略之研究=The Study of the Transition of JAGUAR Dealership in Changhua-Yunlin Areas |
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作者 | 廖基堯; 柯育沅; 王蕙雯; | 書刊名 | 中州學報 |
卷期 | 24 民95.12 |
頁次 | 頁243-250 |
分類號 | 484.3 |
關鍵詞 | 轉型; 行動架構; SWOT; Transition; Action framework; |
語文 | 中文(Chinese) |
中文摘要 | 企業為追求永績的經營,必須順應環境快速變遷的改變與需求,以適合企業經營的策略來再造競爭力,維持企業的持續運作與競爭的優勢。在企業經營條件愈趨嚴苛的情形下,經營者如何尋找那些關鍵因素以促使企業轉型成功?本研究主要從實務方面著手,來探討個案公司因應經銷品牌轉換之際,如何訂定經營對策。本研究首先藉由SWOT的策略分析,審視個案公司本身的優、劣勢與外部的機會、威脅等,協助企業之經營者,透過其敏銳的經營策略,將所有與企業轉型成功相關之關鍵因素,融入企業組織內。進而,研訂出一個的經營策略草圖及行動絮構,做為企業營運的基準。 |
英文摘要 | The main study of this research was from Jaguar dealership in Changhua-Yunlin areas who takes the necessary transformation strategy to adapt the rapid change character of the environment. This study has found out the operational strategy from the practical point to lead the success of the industrial transformation. Based on SWOT analysis, this study examines the internal advantage, disadvantage and external possibility, and threat for the enterprise. It was hoped that this study can help the enterprise to coordinate all the factors of successful transformation, to merge the critical factors into the enterprise. Furthermore, we hope to help the industrial operator to plan an operational strategy and actions framework to face and challenge the coming impact. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。