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題名 | 資料包絡分析法應用於策略聯盟之研究--以臺灣百貨批發零售業為例=A Study of Strategy Alliance by Date Envelopment Analysis: Case by General Merchandise Industry in Taiwan |
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作者 | 王嘉男; 林佑政; 李昆忠; Wang, Chia-nan; Lin, Yu-zheng; Li, Kun-chung; |
期刊 | 黃埔學報 |
出版日期 | 20051000 |
卷期 | 49 民94.10 |
頁次 | 頁161-171 |
分類號 | 555.77 |
語文 | chi |
關鍵詞 | 資料包絡分析法; 效率; 策略聯盟; Data envelopment analysis; Efficiency; Strategy alliance; |
中文摘要 | 企業在高度成熟的競爭環境下,如何以策略聯盟增加本身之競爭優勢,已成為重大的課題。本研究以資料包絡分析法 (Data Envelopment Analysis,簡稱DEA) 為基礎,結合本身的研究,提出一套有系統的 Target Selection of Strategy Alliance (TSSA) 模式,其目的在為企業進行策略聯盟時,有效來尋找聯盟的對象及分析策略聯盟後新公司的預期經營效率,並提出資源分配及整合的改善建議。本研究以台灣百貨業之東森得易購為例進行分析,結果顯示,本研究能有效的為東森購物提出適當的聯盟對象,並可對聯盟後新公司在管理經營面上,進行適當的資源分配及整合。由本研究之結果,得知TSSA能為企業在策略聯盟時,提供決策者有效的分析與建議。 |
英文摘要 | In recent competitive business environment, increasing competition becomes a very significant issue for enterprises. Many companies are looking forward to strategy alliance for enhancing their capability and realizing their business roadmap. The objective of this paper is to develop an effective method to assist enterprise to evaluate the operation efficiency and find the candidate priority of strategy alliance under several different inputs and outputs. Moreover, analyze resources reallocation after alliance. The TSSA (Target Selection of Strategy Alliance) approach is developed by combining with DEA (Data Envelopment Analysis) and heuristic technique to efficiently find the alliance candidate in complicatedly conditions. Numerical exercises based on Taiwan realistic data are conducted. To implement this model, the information of 13 major companies of Taiwan general merchandise industry which went public is completely collected. ETMall is selected to be our target company. The results demonstrate that our method can help the ETMall effective explore the best efficient candidates for alliance and expand their business strategy. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。