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題 名 | 電子商務下國際貿易發展趨勢之檢視--以交易成本理論觀點=The Overview of International Trade Development Tendency Under Electronic Commerce--Based on Transaction Cost Theory |
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作 者 | 劉正松; | 書刊名 | 德明學報 |
卷 期 | 21 2003.06[民92.06] |
頁 次 | 頁13-25 |
分類號 | 490 |
關鍵詞 | 交易成本理論; 電子商務; 貿易電子化; Transaction cost theory; E-commerce; E-trade; |
語 文 | 中文(Chinese) |
中文摘要 | 電子商務的問題可以由技術觀點或管理觀點進行闡述。本文研究目的乃嘗試以經濟理論觀點檢視電子商務下國際貿易發展的趨勢,以Williamson , Oliver. E之「交易成本經濟學」為理論基礎,分析國際貿易中交易成本發生原因,並對國際貿易作業電子化趨勢予以合理解釋。 本文研究結果發現: 一、依照交易成本理論,由於有限理性、投機主義、環境不確定及複雜性、資訊不對稱等種種因素,使得國際貿易過程遠比國內貿易具有更高困難性、複雜性與風險性,增加買賣雙方的交易成本。 二、國際貿易作業電子化趨勢,固然為電子商務盛行下必然結果。但本文從銀行經營、電子商務本質及國貿商務平臺三種觀點,應用「交易成本理論」檢視發現,透過電子化作業過程,可以降低有限理性、投機主義及資訊不對稱等交易成本發生原因,減少國際貿易的交易成本,將貿易電子化趨勢予以合理的解釋。 |
英文摘要 | The issues of e-commerce can be elaborated from technical and management viewpoints. The main purpose of this article is trying to discuss the tendency of international commerce influenced by e-commerce from the prospective of economic theory. Furthermore, based on the theoretic foundation highlighted in Transaction Cost Economics written by Williamson, Oliver E. it analyzes causes for originating transaction costs, and lays plausible explanations to e-trade practice in international trade. The research findings of this article are as follows: 1. According to transaction cost theory, international trade is far more difficult, complex, and risky than domestic trade due to such factors as bounded rationality, opportunism, uncertainty, complexity and asymmetric information. As a result, the transaction cost between sellers and buyers will boost. 2. International commerce will surely move toward e-commerce for its popularity. However, through viewpoints of bank management, the nature of e- commerce, the platform of international commerce as well as the application of transaction cost theory, we may decrease cost originating factors from bounded rationality, opportunism and asymmetric information so as to lower transaction cost of international commerce; therefore, the tendency of e-commerce can be best and rationally explained. |
本系統中英文摘要資訊取自各篇刊載內容。