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題 名 | 應用叢聚分析探討產品的語意特徵=An Application of Cluster Analysis to Semantic Features of Products |
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作 者 | 翁註重; 林榮泰; | 書刊名 | 技術學刊 |
卷 期 | 12:4 1997.12[民86.12] |
頁 次 | 頁665-671 |
分類號 | 496.1 |
關鍵詞 | 叢聚分析; 產品語意學; 認知心裡學; 人因工程; Cluster analysis; Product semantics; Ergonomics; Cognitive engineering; |
語 文 | 中文(Chinese) |
中文摘要 | 1980 年代中期,在美國提出的產品語意學( Product Semantics ), 承繼德國 Ulm 學院的實踐經驗,並且有系統地將各個領域的知識,收納到產品設計範疇裡;其中,尤 引人注目者為認知心理學的各種理論。然而在正確有效地操作各種認知理論作為產品設計方 法之前,必須對產品本身的語意特徵作深入了解。 根據作者在「產品語意的認知空間架構與向度討論-多向度評量法應用在產品語意學的研究 」中發現,影響受試者作產品相似性判斷的主要向度為:「實用裝飾」、「產品識別」與「 創新保守」。本文嘗試應用叢聚分析( Cluster Analysis ),將該次研究中所獲致的「語 意差異性資料」,表述為網狀的階層結構;並且在縮減向度同時,歸納產品的語意待徵,以 此和前述結果做一比較。 認知理論對產品語意學最重要的影響,在於將人與產品互動中抽象的心智活動納入一科學性 的論述架構,從而使得產品的造形活動、機能操作以及意義詮釋得到人性化的參考原則。近 年來,人因工程逐漸將認知的、社會的及文化的各個層面因素列為研究對象,以提高在實際 應用上的適切性與靈活度,使能真正符合使用者的期望,本研究即為此一觀點下的初步研究 。 |
英文摘要 | Cognitive engineering was one of the significant theories applied to product semantics in the mid-1980s in America. Before employing the method to design products precisely and effectively, a prerequisite is to understand the semantic feautres of the products. Based on an eariler study, "Exploring the cognitive space and dimensions of product semantics-an application of multidimensional scaling in product semantics", this paper used semantic differential data as input material for a Howard-Harris cluster analysis. After categorizing ten products into three groups, there were three semantic features emerging in the stimulus product: (1) practical, (2) creative, (3) decorative. Arguably, a good design could integrate the two contradictory symbols of practical ana decorative. The results also reflected 2 preference dimensions in MDPREF analysis: (1) creativity dimension, (2) decoration/practicality dimension. By capturing the attributes of products and allowing designers to develop products beyond users' expectations, products can be more competitive. |
本系統中英文摘要資訊取自各篇刊載內容。