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題 名 | 高齡學習者渡假生活型態與旅遊動機研究=Study on the Elder Learners' Vacation Lifestyles and Travel Motivations |
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作 者 | 謝國榮; | 書刊名 | 運動休閒餐旅研究 |
卷 期 | 10:1 2015.03[民104.03] |
頁 次 | 頁55-70 |
分類號 | 992.014 |
關鍵詞 | 高齡者; 渡假生活型態; 旅遊動機; Elder adults; Vacation lifestyles; Travel motivations; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究目的在了解高齡學習者渡假生活型態與旅遊動機,採問卷調查方式收集資料參考相關文獻並考量本研究之目的與研究對象之特性,編製『高齡學習者渡假生活型態與旅遊動機調查問卷』作為研究工具。研究者以高雄市長青學苑及樂齡大學高齡學習者為研究對象,採立意抽樣方式抽出本研究樣本,總計發出414份問卷並由研究者親至現場發放與回收,最後有效問卷共計391份(約佔90.90%)。資料回收後隨即以套裝統計軟體SPSS 12.0進行分析,使用一般敘述性統計、因素分析、平均數差異檢定及相關分析等方法分析資料。主要結果為受試者渡假生活型態以「家庭和樂」傾向最高,旅遊動機則以「健康放鬆」最強,且受試者對渡假生活型態與旅遊動機整體和不同構面的認知,在幾項人口特徵上產生顯著差異。另外,不論傾向享樂社交型、週休渡假型或家庭和樂型的受試者,「拓展社交」的旅遊動機都最強。本研究結果可作為高齡族群旅遊活動規劃單位之參考。 |
英文摘要 | This study aims to explore the senior learners' vacation lifestyles and travel motivations through surveying. By reviewing literatures and considering research purposes and interviewees' characteristics, the researcher edited "Questionnaire for the Senior Learners' Vacation Lifestyles & Travel Motivations" as the instrument. Senior Learners from Kaohsiung Institute on Aging and Senior Colleges were treated as population, and by means of purposive sampling, 414 copies of questionnaire in total were distributed. Then, the researcher retrieved them on the spot; at last, the number of valid copies reached 391(approximately 90.90%). And then, the researcher used statistical software SPSS 12.0 to analyze the data. Main results and findings are that tendency toward "family" dimension of vacation lifestyles is the highest, and travel motivation for "health & relaxation" is the strongest. In addition, interviewees of different demographic characteristics show differences on the cognition of vacation lifestyles and travel motivations. |
本系統中英文摘要資訊取自各篇刊載內容。