頁籤選單縮合
題 名 | 國內外運動場館冠名權之探討=A Study on the Title Sponsor of Domestic and Foreign Sport Facilities |
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作 者 | 黃崇哲; 黃枝興; 莊國上; | 書刊名 | 高應科大體育 |
卷 期 | 12 2013.12[民102.12] |
頁 次 | 頁150-157 |
分類號 | 993.29 |
關鍵詞 | 體育場館; 冠名權; 運動贊助; Title sponsor; |
語 文 | 中文(Chinese) |
中文摘要 | 在體育發展蓬勃發達的國家中,體育場館的冠名權(Title Sponsor)開發,業已成為項大型體育場館的重要收入來源,對比國外各大企業、職業運動與大學之中,逐漸受到重視且占有舉足輕重的地位;相形之下,國內不少體育賽事雖有企業冠名運動贊助,然而體育場館之冠名權風氣則尚未成形,仍待有很大的發展空間。運動場館冠名權在國外雖迭有爭議,但仍為項重要的資金籌措方式,本文就運動場館冠名權之應用,及發展趨勢加以探討,並就國內場館冠名權現況加以論述,期許我國體育活動有更多的企業願意投入贊助,對於運動場館冠名權之開發、經營管理,也會逐漸地進入正常軌道,鼎盛發展。 |
英文摘要 | The title sponsor of sport facilities has grown into the main earnings in those countries where sport and exercise are prosperously developed. In contrast with some large enterprises, professional athletic leagues, and universities in foreign countries in which title sponsor attracts more attention and plays a critical role, the title sponsor of domestic sport facilities has not been well-originated. It still leaves great room for developing. Although the title sponsor in foreign countries is debated from time to time, it is still an important fund-raising method. This review focused on the application and the developing trends of title sponsor, and, moreover, the present state of title sponsor in domestic sport facilities. More sponsorship is expected and the exploitation, management of title sponsor can be on the right track and flourish. |
本系統中英文摘要資訊取自各篇刊載內容。