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題 名 | 民眾對忠孝和信義商圈之環境知覺與其休閒滿足之相關性探討=A Study on the Relationship between Public Environmental Perception of Chunghsiao and Hsienyi Business Districts and Their Leisure Satisfaction |
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作 者 | 黃淑君; | 書刊名 | 造園學報 |
卷 期 | 12:1 民95.03 |
頁 次 | 頁27-40 |
分類號 | 545.5 |
關鍵詞 | 購物環境; 商圈規劃; 都會觀光; 休閒滿足; Shopping environment; Business district planning; Urban tourism; Leisure satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 臺灣在過去數十年來整體社會經濟能力的大幅提升,購物成為受許多人喜愛的遊憩活動;在許多已開發國家,都市規劃的趨勢企圖結合了休閒和購物活動於商業環境中來吸引人潮。本研究主要的目的在了解民眾對於臺北市忠孝和信義商圈在環境知覺與休閒滿足上之差異性,以及民眾對商圈之環境知覺和休閒滿足之間的關係。本研究結果顯示,民眾對於忠孝和信義商圈之環境知覺包含4個構面,分別為環境特性、商業特性、便利特性和遊憩特性;民眾對於信義商圈在環境特性上之評估顯著的高於忠孝商圈,但在便利特性之評估則顯著的低於忠孝商圈,對於商業特性和遊憩特性之評估,在這兩個商圈則無顯著的差異,至於在這兩個商圈中可獲得的休閒滿足上,其評估值都只略高於中等程度,而且沒有呈現顯著的差異性;研究結果也顯示,民眾對於這兩個商圈的4個知覺構面與休閒滿足之間都達到顯著的正相關。根據以上之研究結果顯示,並提出有關忠孝和信義商圈在遊憩規劃上之建議。 |
英文摘要 | In Taiwan, due to the overall economic growth in the past few decades, shopping has become a popular recreational activity to many people. In many developed countries, integrate leisure and shopping activities in business districts to attract more consumers. The purpose of this study was to examine the discrepancy of people's environmental perception and leisure satisfaction between Chunghsiao and Hsienyi business districts in Taipei. The findings suggested that four dimensions embodied in people's perception of the two business districts. They were labeled as environmental attributes, commercial attributes, convenient attributes, and recreational attributes. The evaluation of environmental attributes for Hsienyi business district was significantly better than that of Chunghsiao business district. However, the mean of convenient attributes for Hsienyi business district was significantly less than that of Chunghsiao business district. The means of commercial and recreational attributes did not differ significantly in both districts. In addition, the means of the leisure satisfaction in the two districts were only moderate and didn't show significant difference. The findings indicated that the four perceptual dimensions were positively correlated with leisure satisfaction at both business districts. Based on the above findings, some suggestions regarding the recreational planning for Chunghsiao and Hsienyi business districts were proposed. |
本系統中英文摘要資訊取自各篇刊載內容。