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題名 | 陳列量相依型產品需求之二階供應鏈批量模式=A Lot Size Model for Two-Echelon Supply Chains with Stock-Dependent Demand |
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作 者 | 沈淑芬; | 書刊名 | 資訊管理展望 |
卷期 | 4:2 民91.09 |
頁次 | 頁107-121 |
分類號 | 494.578 |
關鍵詞 | 通路合作; 聯合批量決策; 陳列量相依之產品需求; Channel cooperation; Joint lot-sizing decisions; Stock-dependent demand; |
語文 | 中文(Chinese) |
中文摘要 | 零售商與製造商的整合已成為供給鏈管理中的重要議題,透過整合可以降低行銷通路的成本並提供更好的服務。本文提出一個聯合利潤最大化的決策模型,討論當賣場中消費者對商品的需求會隨商品陳列量之多寡而變動時,零售商與製造商在通路合作下的最佳批量決策。本研究發現若商品的零售價格較高、或商品展示效果強烈、或零售商的商品持有成本較小時,零售商在賣場中商品尚未售罄前就會補貨上架,冀望強化商品的展示效果以刺激消費者的需求,提高銷售量、增加聯合利潤與消費者剩餘。 |
英文摘要 | Coordination in supply chain management has become an important issue for manufacturer and retailer to gain such advantages as lower costs and better service, or a combination of both. In this paper, we propose a model to analyze the lot size decisions under channel cooperation when the demand rate facing by the retailer is stock-dependent. In this joint profit maximization problem we find that the retailer will replenish the shelf before products are sold out if the retail price is relatively high, or the motivational effect of the displayed shelf is strong, or the inventory holding cost is low. The character of stock-dependent demand will encourage retailer to sustain some inventory as psychic stock at the end of the ordering cycle to stimulate consumers’ demands and then to enlarge the consumers’ surplus. |
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