頁籤選單縮合
題 名 | Fear Appeal |
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作 者 | 于心如; | 書刊名 | 中國廣告學刊 |
卷 期 | 3 民87.03 |
頁 次 | 頁113-124 |
分類號 | 497.01317 |
關鍵詞 | |
語 文 | 英文(English) |
英文摘要 | The effectiveness of fear appeal on changing attitudes and behavior has been a major topic of research since the 1950s. This paper reviews the major studies that have contributed to the construction of theories in fear appeal as well as proposes future study directions for theoretical development of fear appeal |
本系統中英文摘要資訊取自各篇刊載內容。