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頁籤選單縮合
題名 | Exploring Streaming Media in the Travel Industry=串流媒體在觀光產業上之研究 |
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作者 | 吳世光; 陳建和; | 書刊名 | 旅遊健康學刊 |
卷期 | 3:1 民93.10 |
頁次 | 頁28-34 |
分類號 | 992.2 |
關鍵詞 | 觀光產業; 網路; 多媒體; Streaming media; Quick time movie; Video on demand; VOD; |
語文 | 英文(English) |
英文摘要 | The development of the Internet during the 1990s has provided a new electronic infrastructure which facilitate new means of communication and information exchange. The tourism industry is one of many industries that are highly dependent on information by means of promotion in different media. Millions of travelers already have gained access to the Internet and the number of Internet users is still growing rapidly. Recently, by way of streaming media technology, audio and video streaming over the Internet has become more popular. This technology brought the multimedia materials including video and audio to the Web without having long time waiting. With streaming media technology, hotels, travel agents, theme parks, airlines, car rentals and restaurants can have a multimedia material ready to play for their potential customers all over the world. In additions, streaming technology can also be used in the tourism education purposes, such as long distance learning, video on demand (VOD), etc. This paper first describes the technology of streaming media, then illustrate how this technology can be used in the travel industry, and finally this paper constructs an Internet-based multimedia interpretation system at Taipei Confucius Temple, Taipei, Taiwan as an example of how to apply the streaming media in the travel industry. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。