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題 名 | 遊客對解說媒體滿意度之研究:以科學工藝博物館為例=Exploring Visitors' Satisfaction on the Interpretive Media at National Science and Technology Museum |
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作 者 | 吳忠宏; 江宜珍; | 書刊名 | 臺中師院學報 |
卷 期 | 18:1 2004.06[民93.06] |
頁 次 | 頁159-183 |
分類號 | 069.1 |
關鍵詞 | 博物館; 解說媒體; 重要表現程度分析法; 動機; 滿意度; Museum; Interpretive media; Importance-performance analysis; Motivation; Satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究係針對科學工藝博物館遊客背景、參觀動機、解說媒體偏好、及其對解說媒體的預期想法與實際體驗做深入探討。研究結果顯示:在583份有效問卷中,遊客對解說媒體的預期想法實際體驗間有顯著的差異,並以「重要-表現程度分析法」探討遊客對科工館解說媒體的滿意程度。經多元迴歸分析得知:教育程度、居住地、獲得訊息管道、重遊意願、解說媒體偏好以及對於解說媒體的預期想法等各變項,對各項解說媒體滿意度皆有影響。 |
英文摘要 | The purpose of this study was to explore the current status of visitor’s sociodemographic characteristics, motivation, interpretive media preference, expectation, and perception gained from the existing interpretive media at the National Science and Technology Museum (NSTM). A total of 583 valid questionnaires were collected. The techniques of “Importance-Performance Analysis” was used to identify visitors’ satisfaction toward NSTM’s interpretive media. In multiple regression analysis, results showed the satisfaction of interpretive media at NSTM were influenced by “Education”, “Residence”, “Information acquiring channel”, “Willingness to revisit”, “The preference of interpretive media” and “The expectation of interpretive media”. |
本系統中英文摘要資訊取自各篇刊載內容。