頁籤選單縮合
題名 | Sales Promotion Strategy of Toyota Motor in Philippines= |
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作者 | 陳光榮; |
期刊 | 萬能學報 |
出版日期 | 19980700 |
卷期 | 20 1998.07[民87.07] |
頁次 | 頁491+493-511 |
分類號 | 496.5 |
語文 | eng |
關鍵詞 | 促銷策略; |
英文摘要 | This study aims to analyze the sales promotion strategy of Toyota Moters, Incorporated in Philippines to determine its competitive conditions and hastening cost effective in the market. The choice of promotional strategy presents problems which requires careful planning of promotional activities to be done and the promotional tools to be used. A special training program for the sales force is needed to make then effective in pushing the sale of automobile through the channels, which is costly and risky venture. People who are involved in push strategy and skills training do not come by. But with people working out a promotion for cars become more realistic and attractive than inanimate thing like advertising doing the promotion. Promotion may by different types which can be done in dealing with the different types of market, in attaining the sales promotional objectives, in coping with competitive conditions and in hastening cost effectiveness. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。