頁籤選單縮合
題 名 | 2003年太魯閣國際馬拉松賽會管理之研究=The Study of Sport Event Management of 2003 Taroko International Marathon |
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作 者 | 呂謙; 蕭嘉惠; | 書刊名 | 運動知識學報 |
卷 期 | 1 民93.06 |
頁 次 | 頁1-12 |
分類號 | 528.9468 |
關鍵詞 | 馬拉松; 運動賽會管理; Marathon; Event management; |
語 文 | 中文(Chinese) |
中文摘要 | 為了解國際馬拉松賽會賽理之情況,根據2003年太魯閣馬拉松賽舉行期間與比賽現場,以便利抽樣法針對10,646位參加馬拉松賽之選手,抽取600名為對象進行問卷調查。研究結果顯示,參加2003年太魯閣國際馬拉松賽會中,以參加3次以下最多(73.2%),軍公教(含學生)佔最多數,在參與的年齡上以21~30歲為最多,居住所在地以北部(臺北、桃、竹、苗)佔最多數。探索性因素分析共保留10個構面因素與36個選項,因素分別命名為「路線指引」、「接駁服務」、「比賽路線」、「開幕典禮」、「比賽檢錄」、「行銷宣傳」、「回程資訊」、「報名手續」、「賽程服務」與「成績查核」。經獨立樣本t檢定分析顯示男性均比女性更同意在「路線指引」、「比賽路線」、「開幕典禮」、「回程資訊」、「報名手續」與「成績查核」等執行,達顯著差異。一因子多變量(Multivariate Analysis of Variance, MANOVA)分析顯示組別(Λ值為.81)、年齡(Λ值為.89)與居住所在地(Λ值為.87)達顯著水準。研究結果可提供馬拉松、路跑、相關運動項目、學術領域與賽會管理實務評量之工具與參考。 |
英文摘要 | In order to understand the situation of the marathon event management, total 600 marathoners who enrolled 2003 Taroko International Marathon were sampled based on convenient sampling to complete the questionnaires. In background statistics, most of the marathoners enrolled marathons less than 3 times (73.2%); age were between 21 and 30; profession was government service (students included); residence in Northern Taiwan. There were 10 factors (36 items) analyzed among exploratory factor analysis. Factors were “route direction”, “connecting transportation”, “racing route”, “opening ceremony”, “enroll procedure”, “marketing promotion”, “transportation information”, “register checking”, “event schedule management”, and “record announcement”. The differences among these factors event management indicated that men were more agree than women in “racing route”, “racing route”, “opening ceremony”, “transportation information”, “register checking”, and “record announcement” by applying the t-test analysis. All factors analyzed by Multivariate Analysis of Variance (MANOVA) explained that there were significant interactions among “different groups” (Λ=.81), “age” (Λ=.89), and “residence (Λ=.87). The results can be a tool and reference for academic study of related sport event management and practical evaluation of marathon and running. |
本系統中英文摘要資訊取自各篇刊載內容。