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題 名 | 醫療策略聯盟群間競合關係之研究--以中部地區某兩策略聯盟為例=The Study of Co-opetition between Two Hospital Strategic Alliances in Mid-Taiwan Area |
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作 者 | 劉金明; 彭朱如; | 書刊名 | 澄清醫護管理雜誌 |
卷 期 | 1:1 2005.01[民94.01] |
頁 次 | 頁49-53 |
分類號 | 419.1 |
關鍵詞 | 醫療策略聯盟; 網絡; 競合; Healthcare strategic alliance; Network; Co-opetition; |
語 文 | 中文(Chinese) |
中文摘要 | 本文為聯盟層次之研究,日的在藉由以台灣中部地區的某兩醫療策略聯盟群 的網絡型態現況分析、結構分析及優勢分析,並討論這兩策略聯盟群的群間競合 互動關係在現階段的概況。本文是以聯盟群整體或網絡視為一體而成的分析單 位,經由對兩群中的主要醫院的實際參與及負責的經理人進行深度訪談,結果發 現(一)群的型態差異大:一是成放射狀組織,二則是成網狀組織;(二)形成網絡 的策略意合不同:一主要是取得互補性資源,二主要是擴大市場佔有率;(三)兩 群的聯盟治理機制相似,都是由網絡中心醫院的決策小組負責聯盟管理、協調、 分配資源的工作,且都未成立各醫院代表的聯盟管理委員會;(四)聯盟群的優 勢,一是表現在彼此互補性上,二是表現在識別標示(品牌)上。另外對於兩群間 的競合關係'在現階段並不明顯,沒有明顯作為可視為聯盟群內的各家醫院有出 現協同一致對外的競爭或以群的方式進行合作的行為。本文可以作為未來在醫療 策略管理探討聯盟群的經營實務及供學術研究參考。 |
英文摘要 | The paper is a study of co-opetition at Alliance level. For the purpose of analysis of two healthcare strategic networks' co-opetitive relationship and their network typolo gies structural and advantages. This article focuses on the unit of analysis at alliance level, and analyzes the content of interviews with the major executive managers of these two alliances. There are several findings as follows : first of all, different typolo gies between them : one is radius and axis networks, the other is nodal-linked networks; the second, different goals between them, one is for accessing the compensatory resources and the other is for increasing market share; the third, networks govemance are similar between them : govem by decision-making teams in the central hospitals without establishing representative committee; finally, differences in group-based advantages. And, in this stage of network competition, the co-opetition phenomena between these two groups at network-level didn't emerge in the research. |
本系統中英文摘要資訊取自各篇刊載內容。