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題 名 | 全球化與臺灣紡織產業的新定位--從產業特質的再檢討出發(1)=Re-Positioning the Textiles and Clothing Industry of Taiwan under the Conduction of Globalization--From the Perspective of Industry's Characteristics (I) |
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作 者 | 黃佩鈺; | 書刊名 | 紡織綜合研究期刊 |
卷 期 | 15:1 2005.01[民94.01] |
頁 次 | 頁8-13 |
分類號 | 488 |
關鍵詞 | 紡織產業; 工廠外移; 全球化; 產業特質; 再定位; Textiles and clothing industry; Plant relocation; Globalization; Industrial characteristics; Re-positioning; |
語 文 | 中文(Chinese) |
中文摘要 | 大部分人將工廠外移視為紡織產業夕陽化的象徵,本文認為這樣的認定一方面是無視於台灣紡織產業的特質,另一方面也缺乏宏觀的國際觀點。從產業特質的分析中我們指出,成為國際分工網絡中重要的供應地、具備彈性分工的生產網絡與豐富的產業群聚是台灣紡織業的競爭優勢所在;但是缺乏專門的行銷機構、上中下游間的整合能力不佳則是台灣紡織業往下游發展的一大瓶頸。因此自創品牌並非本土廠商的唯一出路,在國際分工體系中尋找新的功能定位才是關鍵。本文認為在經濟全球化的趨勢日漸普及、專業化分工取向越為明顯的情況下,本土企業以原有的生產製造能力為基礎,並從此衍生出買主所需要的各種服務以提升作為供應商的層級,並努力追求成為國際大品牌商的策略夥伴是比較有利的發展方向。此外綜觀全球貿易的自由化、配額取消與區域經濟的形成等國際潮流後得知,台灣廠商必須進行全球化的佈局且發展跨國經營的組織能力,才能整合國際間的各項資源,以便在國際舞台上取得新的競爭優勢。 |
英文摘要 | Plant overseas relocation has been widely regarded as a symbol for industrial declining. But this article argued this kind of misunderstanding was caused by ignoring to the characteristics of the textiles and clothing industry, and also by neglecting the influences of globalization. By reviewing this industry's history, it was found that as an important supplier in the international market, Taiwan owns flexible production network and affluent industry c1usters, which are still the core competences of Taiwan in nowadays. However, absence of marketing operation experiences and the feebleness of value chain integration ability are bottlenecks for future development. Even though, many people still assert that the original-brand- manufacturing (OBM) is the best way for Taiwan's companies to breakthrough their predicament; nevertheless in this article we claimed that re-positioning the position in the international division of labor should be the key point. Specifically, valuing all the experiences cumulated as a manufacture and a supplier steadily, and extending their ability in all kinds of service that buyer expected on the other hand. To up grading their significance in the supply chain will be the ultimate purpose, because becoming a strategic partner to international brand buyer should be a promising policy for most of the local factories and manufactures. After a c10seexamination about mega trends progressing in the global market, like trade liberation, elimination of Quota and the prosperity of economic regionalism, all these phenomena show that the local companies need to develop global structure and the ability of transnational management. As a matter of course, both are crucial challenges. |
本系統中英文摘要資訊取自各篇刊載內容。