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題名 | 銀髮族海域運動觀光遊客對墾丁國家公園休閒動機之研究=A Study on the Leisure Motivation of the Elderly Who Visit Kenting National Park for Marine Leisure Activities and Tourism |
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作者 | 葉為谷; 劉志鈺; 陳金聲; Yeh, Wei-ku; Liu, Chih-yu; Chen, Chih-sheng; |
期刊 | 休閒運動期刊 |
出版日期 | 20110800 |
卷期 | 10 2011.08[民100.08] |
頁次 | 頁29-44 |
分類號 | 992.014、992.01317 |
語文 | chi |
關鍵詞 | 銀髮族; 海域運動觀光; 墾丁國家公園; 休閒動機; The elderly; Marine sports tourism; Kenting National Park; Leisure motivation; |
中文摘要 | 本研究旨在探討銀髮族海域運動觀光遊客對墾丁國家公園休閒動機之情形。研究方法以問卷調查方式進行,抽測方式主要以參與從事墾丁國家公園海域運動觀光的銀髮族遊客群體為研究範圍與對象,發出217份,剔除無效問卷後得有效問卷計193份,有效率88.94%。本研究問卷資料處理完成後,以SPSS12.0 for Windows進行資料的登錄、計分與統計分析,所運用統計方法為項目分析、因素分析檢定以及單因子變異數分析(One-way ANOVA)。本研究結果如下:女性遊客休閒動機的「體驗實現」構面高於男性遊客;無偶遊客的休閒動機之「體驗實現」與「身體健康」構面高於有偶遊客;國小(含)以下學歷遊客族群休閒動機的「自我實現」構面大於國中/高中職學歷的遊客族群;以休閒活動為主、觀光渡假其次的遊客之休閒動機「壓力紓解」因素高於以觀光渡假為主、休閒活動其次的遊客。 |
英文摘要 | The purpose of the study was to identify and analyze the leisure motivation of the elderly who visited Kenting National Park for marine leisure activities and tourism. Using questionnaires as the survey method, a total of 217 questionnaires were distributed, focusing on groups of elderly visitors as respondents. 193 valid questionnaires were obtained out of those returned, resulting in the usable response rate of 88.94%. The data were analyzed using SPSS12.0 for Windows, and the statistical analysis encompasses the item analysis, factor analysis, t test, and One-way ANOVA analysis. The results of this study were as follows: More women visited the park with the motivation of “event experience” than men, and there were more single visitors with motivation of “event experience” and “health” than those who have a spouse. More visitors with an elementary school education level or lower visited the park for “self actualization” than junior high/high school level visitors. Compared with visitors with a primary purpose of tourism and a secondary purpose of leisure activities, those who were with a primary purpose of leisure activities and a secondary purpose of tourism visited the park mostly for “stress relief”. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。