頁籤選單縮合
題名 | 日據時期老街建築立面與招牌形態意象之關係研究=A Study on the Relationship between the Old Street Buildings Facade Built in Japanese Occupation and Signboard form Image |
---|---|
作者 | 林慶利; 管倖生; 陳啟雄; Lin, Ching-li; Guan, Shing-sheng; Chen, Chi-hsiung; |
期刊 | 商業設計學報 |
出版日期 | 20040700 |
卷期 | 8 2004.07[民93.07] |
頁次 | 頁239-258 |
分類號 | 496.45 |
語文 | chi |
關鍵詞 | 日據時期; 老街; 建築立面; 招牌形態; Japanese occupation; Old street; Buildings facade; Signboard form; |
中文摘要 | 本研究旨在探討日據時期老街建築立面與招牌形態間意象之關係,採多向度評量法和語意分析法並配合卡片分類、投射實驗、意象調查及配對測試等方式,依序分三階段進行;茲將所得結果摘述如下:(一)研究一:招牌造形之卡片分類,經由層次集群分析結果顯示,受訓者對於招牌形態之分類,主要以面積大小和形態邊數之多寡為依據。(二)研究二:主要將受測者對於招牌形態之意象評估結果,藉由因素分析以達收斂語彙(量尺)之目的,根據分析結果發現,影響招牌意象之因素有三者,能解釋之總變異量為98.99%;因旨在收斂語彙之故,各因素中以負荷量最高者作為代表量尺,所挑選之三組量尺為:因素一:「精緻的-粗糙的」,因素二:「現代的-傳統的」,因素三「美觀的-醜陋的」。(三)研究三:建築立面與招牌形態配對之意象評估結果,首先經由變異數分析發現同一建築立面搭配不同形態之招牌時,對其意象評估均達P<0.001之顯著性差異;再者以鄧肯事後多重比較分析以瞭解受測者對於建築立面與招牌形態間,意象評估之詳細差異情形;綜合兩者所述及二因子變異數分析,結果發現建築立面與招牌形態間具有交互作用;此外,由量尺間之結構關係發現,建築立面與招牌形態間之組合搭配,具「傳統的」意象時,感覺為「粗糙的」,富「現代的」意象時,感覺為「不適合的」,而令人感覺「美觀的」則兩者搭配最為「適合的」。 |
英文摘要 | The aim of the stud is to discover the relationship between the old street buildings façade built in Japanese Occupation and signboard form image. The research adapt the methods f Multidimensional Scaling, Semantic Differential, Card Sorting, Reflection Experiments, Image Survey and matching Test. The research divided into 3 stages, our result is as following. 1. Experiment I: by Hierarchical Cluster analysis, the subjects sort signboard image by area size and the amount of rim. 2. Experiment II: By factor Analysis, we can find three factors effects the signboard image. The three factors accounted for 98.99% of the variance in signboard image. From the three factors we can choose the representative Semantics ad following: "refined-rugged", "modern-traditional" and "beautiful-ugly". 3. Experiment III: By one One-way ANOVA analysis, when the same building façade dress with different signboard demonstrated significant influence on their image. The "traditional" image means "rugged", the "modern": image means "unsuitable", the "beautiful" image means "suitable". |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。