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題 名 | 微整形美容之消費者購買決策=Consumers' Purchasing Decisions of Micro-plastic Surgery |
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作 者 | 傅思華; 李雅琪; | 書刊名 | 建國科大社會人文期刊 |
卷 期 | 32:2 2013.07[民102.07] |
頁 次 | 頁67-89 |
分類號 | 496.37 |
關鍵詞 | 微整形; 購買決策; EKB模式; Micro-plastic surgery; Purchasing decisions; EKB model; |
語 文 | 中文(Chinese) |
中文摘要 | 愛美之心,人皆有之。羅曼.羅蘭指出「人類都有一種愛美的本性」。隨著近年來醫學科技與生物科技的結合,使微整形美容手術已不再像傳統整形外科手術如此繁複。且現代國民對於追求美麗外在的自我意識不斷高漲,在不動刀、恢復期短等優勢下,微整形美容這個風潮便越來越盛行,據統計目前台灣整形美容市場一年就約有六十多億元。本研究係以北部地區曾經進行過微整形的消費者做為研究母體,並以較完整的消費者購買決策EKE Model作為研究之架構,採用判斷抽樣問卷調查法,共發出448份問卷,回收448份,實得有效問卷共計431份,有效回收率為96.2%,經資料統合並使用單因子變數差異分析,以探討消費者在人口統計變數下,對微整形美容之相關購買決策。 |
英文摘要 | Heart of beauty in everyone, just as Romain Rolland said, ”The beauty of nature belongs to human”. With the new combination of the medical science and biotechnology in recent years, micro-plastic surgery is no longer as complicated as the traditional plastic surgery is. Moreover, in today's Taiwan, for the pursuit of the beautiful external self-awareness soaring. Hence, with the advantage of no knife and quick recovery, the wave of the micro-plastic surgery has become very popular. According to statistics, the income of cosmetic medical market in Taiwan is about 60 billion NTD per year, and it still continues increasing. In this study, the micro-plastic surgery consumers in north Taiwan treated as the population. And more complete Consumers' purchasing decisions EKE Model was the framework of the study, the use of judgment sampling survey method' a total of 448 questionnaires were distributed, recycling 448, and effective questionnaires a total of 431, the effective rate of recovery is 96.2%, by the data integration and the conduct of one-way analysis of variance, the study aims to explore the consumers' purchasing decisions within a demographic variable. |
本系統中英文摘要資訊取自各篇刊載內容。