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題 名 | 探索樂園遊客遊憩體驗滿意度之研究=Tourists' Leisure Experience of Visiting Yamay Resort Discovery World |
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作 者 | 宋玉麒; | 書刊名 | 旅遊管理研究 |
卷 期 | 6:2 民95.12 |
頁 次 | 頁125-147 |
分類號 | 992.014 |
關鍵詞 | 主題遊樂園; 遊憩體驗; 滿意度; Theme park; Leisure experience; Satisfaction; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究在於瞭解月眉育樂世界探索樂園遊客的遊憩體驗及其影響因素為何。本研究共發放問卷500份,最後有效問卷為388份。研究結果發現大部份旅客皆滿意探索樂園其遊憩屬性。在遊憩體驗整體滿意度迴歸模式中,影響遊客對「探索樂園整體滿意度」之變數,以「餐飲品質」影響最大、其他為「相關服務」、「遊憩設施」、「購物環境」,其影響皆顯著且正向。最後本研究利用IPA(important performance analysis)的易讀及解說便利性來探討探索樂園的觀光特性,也找出該主題樂園的優劣勢,故本研究結果亦可作為日後主題遊樂園行銷與管理的參考。 |
英文摘要 | The study mainly attempts to understand the leisure experience and influencing factors of tourists who visit Yamay Resort Discovery World. Among the 500 questionnaire surveys issued and collected, 388 are determined to be effective. The surveyed results find that most tourists are satisfactory with the leisure attribute of Yamay Resort Discovery World. In the regression model of all around satisfaction on leisure experience, among variables that have effects on tourists' "all around satisfaction on Discovery World", "food service quality" has the biggest effect while the effects of others such as "related facility", "travel related facility", "shopping environment" are all significant and positive. At the last the study uses the easy to read and convenience in guide of IPA (important performance analysis) to explore the touring characteristics of Yamay Resort Discovery World as well as find the strength and weakness of this theme park. Result of this study can be a reference to marketing and management of theme park in the future. |
本系統中英文摘要資訊取自各篇刊載內容。