頁籤選單縮合
題 名 | Web Mining for CRM--An Empirical Study of Computer Game Service Company |
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作 者 | Huang,Shi-ming; Kwan,Irene; Li,Shing-han; | 書刊名 | International Journal of Electronic Business Management |
卷 期 | 1:1 2003[民92.] |
頁 次 | 頁36-45 |
分類號 | 496 |
關鍵詞 | CRM; Customer relationship management; Web mining; Association rules; One-to-one marketing; ICP; Internet content provider; |
語 文 | 英文(English) |