頁籤選單縮合
題 名 | Public Law Against False Advertising In The United States=論美國公法對不實廣告之抵制 |
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作 者 | 陳煥文; | 書刊名 | 國防管理學院學報 |
卷 期 | 15:1 1994.01[民83.01] |
頁 次 | 頁55-82 |
分類號 | 497.023 |
關鍵詞 | 不實廣告; 聯邦交易委員會; 標籤; 詐欺意圖; 暫時禁制令; False advertising; Federal trade commission; Label; Tendency to deceive; Temporary injunctions; |
語 文 | 英文(English) |
中文摘要 | 不實廣告不僅傷害消費者,亦且危及未使用不實廣告之業者。本文之目 的,不在於討論其實務上之不當運作,而係就法律局面,檢視美國之廣告法規, 以期能真正尊重消費者與業者之權益。尤側重於美國抵制並改善不實廣告之最重 要機構--聯邦交易委員會之規範與救濟規定加以論述。 |
英文摘要 | Flase advertising injures not only consumers, but also competitors not usingfalse advertisements.The purpose of this paper is not to look at all the objectionable practises.I would like to examine the regulation of advertising in theUnited States in order to maintain in advertisement a level of truth respectingthe interests of both consumers and competitors. In the following pages, we have focused our interest on the Federal TradeCommission and its remedies, As the most important means to deter and fightfalse advertising. |
本系統中英文摘要資訊取自各篇刊載內容。