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題名 | 對於升格後「中州技術學院」形象調查之研究--以員林鎮民為例=Investigating the Impression of CCUT after Becoming an Institute of Technology--Take Yuan-Lin Citizen as Example |
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作者 | 丁冰和; 呂佳霙; 張碧招; 賴純惠; 鍾岱霖; 曾芊樺; | 書刊名 | 中州學報 |
卷期 | 16 2002.12[民91.12] |
頁次 | 頁231-247 |
分類號 | 525.7 |
關鍵詞 | 學校形象; 社會形象; 學生形象; School impression; Social impression; Student impression; |
語文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討員林地區的居民對"中州"升格為技術學院之形象調查及暸解升格後在社會形象、學校形象、學生形象是否提升,本研究以員林鎮氏為母體,從各里居民抽出便利性樣本。形象調查的對象可分為服務業、製造業、軍公教、學生、家庭主婦等對中州升格後的反應來加以分析探討,本研究採用專家訪設及問卷調查等方法進行研究,發展出初步的問卷形式「中卅形象調查問卷」乙份,以員林社區居民為訪問調查為對象,進行問卷調查,共計發放360份問卷,其有效問卷校回317份。調查問卷於資料蒐集完成後,進行資料的分析,包含基本資料分析、敘述統計分析、各問題分析、列聯表獨立性檢定、單因子變異數分析、相關分析、迴歸分析。最後提出結論與建議,以供教育主管機關及準備升格技術學院之學校及科技大學作為參考。本研究獲得的結論如下: l、中州升格為技術學院後是有差異的。 2、中州附近的里民對形象的評價是有增無減,應以支持之里為基礎加強社區之互動。 3、學校提升學生、教師、課程及校務管理之品質將對形象是有正面意義。 4、中州升格後對社會、學校、學生形象受到即明顯的認同。 5、提升學校形象、學生形象及加強社會形象來提高學子就讀意願。 |
英文摘要 | The research explores the impression of CCUT, after becoming an Institute of Technology. The purpose is to find out whether the social impression, the impression of the school, and the impression of its students have promoted or not. The research uses Yuan-Lin citizen as population, and random samples according to different districts. The vocation of these samples includes many aspects of businesses, like service business, manufacturing factories, government servants, students, and housewives. We use interview and questionnaire as our research tools. The researchers distributed 360 sets of questionnaire, among them 317 sets were valid. After the analysis, we have the following conclusions. 1. The impression of CCUT has changed. 2. The impression of the neighboring citizens has been increased, and the school should interact with its neighbors more frequently. 3. Educating better students, promoting teaching quality, better course design, and school administration are positive to the impression of the school. 4. After becoming an institute, the social impression, the impression of the school, and the impression of its students have promoted obviously. 5. The changes of the school are very helpful to attract new students to come to study. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。