頁籤選單縮合
題 名 | Business Cycles, Product Differentiation, and the Postponement/Speculation Distinction |
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作 者 | Sashi,C. M.; Gupta,Omprakash K.; | 書刊名 | Asia Pacific Management Review |
卷 期 | 7:4 2002.12[民91.12] |
頁 次 | 頁511-532 |
分類號 | 494.5 |
關鍵詞 | Business cycles; Product differentiation; Postponement speculation industries; |
語 文 | 英文(English) |
英文摘要 | This article investigates how cyclical changes in demand influence the relationship between product differentiation and profitability in producer goods industries. It distinguishes between “postponement” industries where goods are made to order and “speculation” industries where goods are made for stock, and examines differences in the product differentiation-profitability relationship for different types of industries over the business cycle. The findings suggest that sellers resort to price shading during a business slump in postponement industries but not in speculation industries. In postponement industries, the positive relationship between product differentiation expenditures and profitability in peak years disappears in trough years. In speculation industries that sell through merchant wholesalers, manufacturers appear to provideadditional services to wholesalers in trough years. |
本系統中英文摘要資訊取自各篇刊載內容。