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題 名 | 臺灣地區棉紡工業之產業組織分析=An Industrial Organization Approach to the Analysis of Taiwan's Cotton-Spinning Industry |
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作 者 | 劉祥熹; | 書刊名 | 公平交易季刊 |
卷 期 | 7:1 1999.01[民88.01] |
頁 次 | 頁103-135 |
分類號 | 488.2 |
關鍵詞 | 臺灣地區; 棉紡工業; 產業組織; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究係應用產業組織分析法檢視台灣地區棉紡工業之產業特性、市場行為與績效。市場結構與廠商行為如何影響該產業的運作過程與經營績效為本文之題旨。分析過程包括下列三步驟:(1)以市場占有率、市場集中度與產品差異化等要素認定該產業之市場競爭狀態,(2)討論影響該產業市場行為有關的變數,包括:訂價與道路決策、廣告與技術創新行為等…,(3)評估產業運作之市場績效。 研究結果指出,市場結構或市場力量對該產業中廠商間的競爭狀態及市場績效有相當的影響。因此,為促成該產業有效競爭與經營績效之提昇,產業中廠商闊的經營策略必須作動態的調整;此外,政府相關政策的搭配有時亦需考量,才能促使產業有效運作。 |
英文摘要 | The purpose of this study is to apply the theory of industrial organization to examine the industry characteristics and business conduct of Taiwan cotton-spinning industry. How market structure and market conduct affecting the market processes as well as operational performance under the operation of cotton-spinning industry are main issues in this study. The procedure of this analysis consists of three steps: 1. identifying market characteristics of the industry by using the index of market share, concentration ratio, product differentiation and etc; 2. discussions of market conduct variables including pricing, marketing channel decision-making, the behaviors of advertising and technological innovation; 3. analyzing the market performance on this industry. The analytical results indicate that the market power or market concentration will affect not only the behaviors of competing firms but also the performance of the entire market. Therefore, to achieve an effective competition and to improve the operational performance, business management strategies need to be adjusted and government policies should also be involved. |
本系統中英文摘要資訊取自各篇刊載內容。