查詢結果分析
來源資料
頁籤選單縮合
題 名 | 品質、成本與價格對企業獲利能力影響之研究:工業品及消費品之實證研究=A Study of the Relationship between Quality, Cost, Price, and Business Performance--An Empirical Study of Industry Products and Consumer Products |
---|---|
作 者 | 簡淑華; 吳志正; | 書刊名 | 技術學刊 |
卷 期 | 12:4 1997.12[民86.12] |
頁 次 | 頁655-664 |
分類號 | 494 |
關鍵詞 | 品質; 成本; 價格; Qulaity; Cost; Price; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以 PIMS 方法對於臺灣大型企業進行調查,經過文獻探討與資料分析, 獲 致的結論如下:一、品質構面及成本構面在各產業間,並無明顯之差異。顯示工業品及消費 品均注重品質及成本。二、品質、成本及價格構面與利潤率的互動關係會因產業別而有所差 異。三、品質構面與市場佔有率呈現正向的互動關係;成本構面與市場佔有率呈現反向的互 動關係,當因變數為利潤率時亦同。 |
英文摘要 | This study took large Taiwanese firms as samples, and used the PIMS methods to perform a profound data analysis. The process was mainly divided into two parts based on the nature of the variables considered. We obtained the following results: 1. There is no significant difference between industry types in terms of quality and cost. This result revealed that both quality and cost are the major concern in the industry products as well as in the consumer products. 2. The interacting pattern between quality, cost, and profitability varied due to the different type of industries. 3. The results also revealed that quality has a positive relationship with market share, and cost has a negative relationship with market share. These relationships also hold true with profitability. |
本系統中英文摘要資訊取自各篇刊載內容。