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題 名 | 流通業連鎖加盟體系合作關係之研究--連鎖便利商店之實證=The Study of Cooperative Relationships of the Distribution Industry--The Empirical Analysis of Convenience Stores |
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作 者 | 方世杰; 廖誠昌; | 書刊名 | 輔仁管理評論 |
卷 期 | 5:2 1998.09[民87.09] |
頁 次 | 頁47-73 |
分類號 | 498.93 |
關鍵詞 | 授權加盟; 便利商店; 合作關係; 關係式交換; 通路績效; Franchise; Convenience stores; Cooperative relationship; Relationship exchange; Channel performance; |
語 文 | 中文(Chinese) |
中文摘要 | 行銷通路中所謂的「流通革命」,正抓起實務界另一新的經營典範。其中連鎖加 盟體系的興起,正是帶動此一革命的主要驅動力。此一實務界的創新作法,也牽動了學術 界對行銷通路領域之新的研究方向,特別強調通路中組織間合作關係的研究。本研究主要 即以組織間關係式交換之典範--自願加盟之便利商店連鎖加盟體系為研究對象,從組織間 合作關係的觀點,探討連鎖加盟體系加盟總部與加盟者的合作、互動關係,及其對通路整 體績效之影響。在交易成本理論、資源互賴理論、以及代理理論之基礎,本研究主要探討 的主題有三:總部與加盟者雙方合作關係之類型、加盟者特質對合作關係之影響、以及合 作關係對通路運作績效之影響。 |
英文摘要 | The "Distribution revolution" does change the new paradigm of the industrial competition. Among three, the chain store of franchise is the main driving forces. This competition paradigm evoked much academic research. In particular, many scholars had studied the interorganizational relational in a traditional industrial channel. We want to apply this framework of inter- organizational relationship, to investigate franchising systems of convenience. With in this study, we emphasize the cooperative relationship between franchiser (the headquarters of the system) and franchisees may facilitate the while system to achieve the better performance. Based on the theoretical arguments (including Transaction cost theory, Resource interdependence theory, and Agency theory), there are three questions in this research:(1) Which factors determine the types of cooperative relationship; (2) How the cooperation relationship affect the channel performance, and (3) Its interaction affects. |
本系統中英文摘要資訊取自各篇刊載內容。