查詢結果分析
來源資料
頁籤選單縮合
題 名 | 休閒農場經營績效評估之分析=An Analysis of Business Performance Evaluation of Leisure Farms |
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作 者 | 林俊昇; 黃文琪; | 書刊名 | 農業經營管理 |
卷 期 | 8 2002.12[民91.12] |
頁 次 | 頁1-37 |
分類號 | 431.2 |
關鍵詞 | 休閒農場; 經營績效; 經營關鍵因素; 因素分析; Leisure farm; Business performance; Key factors of management; Factor analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 休閒農場的整體規劃,除經營者利用農場內之自然和景觀等有形的資源加以規劃外,亦反應出經營者對開發休閒農場內外在環境的認知與經營理念與經營策略,進而影響經營績效的達成。本研究探討經營關鍵性因素-經營理念、內外環境分析與採取之經營策略等對經營績效的影響。研究對象是針對農委會目前所輔導合法經營之26家休閒農場為母體進行普查。研究結果發現農場經營者均認為經營關鍵因素的重要性依序為「解說服務」、「領導能力」及「本身特質與協調能力」等。高績效農場對「領導風格」構面較重視;低績效農場常忽略「定價與顧客認同」和「重視觀光活動」等因素,且感受「競爭威脅」是經營中的重大挑戰。研究結果提出休閒農場業者未來經營管理方向及提高經營績效之綜合性建議,以提昇休閒農場經營之競爭力。 |
英文摘要 | The comprehensive planning of leisure farm not only include the natural and scenic environment of the farm. It also reflects the cognition of the farming business owner on the internal and external environment, the business concept and strategy, and finally affects the business performance of the enterprise. The paper studied the effect of key factors of management of the business performance. Specifically, the effect of the business concept, the internal and external environment, and the business strategy taken were investigated. A census survey was conducted on the 26 legally operating leisure farms that had been under the supervision of the government. The survey results show that the factors that were important for the farm owners were ranked with the following order: “instruction services,” “leadership ability,” and “special characteristics and coordination ability.” The farms with higher performance though that “leadership style” is the most important component; the lower performance farms usually neglect the “pricing and customer recognition” and “value highly of tourism activities,” and they usually would think that the biggest challenge in management is “outside competition.” Strategies for enhancement the competitiveness the different performance level farms were suggested. |
本系統中英文摘要資訊取自各篇刊載內容。