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頁籤選單縮合
題 名 | Creative Metaphors in Chinese Magazine Advertisements for Watches |
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作 者 | Lin,Susan Hsiu-mei; | 書刊名 | 靜宜人文學報 |
卷 期 | 10 1998.07[民87.07] |
頁 次 | 頁101-117 |
分類號 | 497 |
關鍵詞 | 中文雜誌; 廣告; 隱喻; Chinese magazines; Advertising; Creative metaphors; George Lakoff&Johnson; Bipin Indurkhya; |
語 文 | 英文(English) |
英文摘要 | The main object of this paper is to give a discerning account of the kinds of metaphors used in eight watch advertisements found in four popular Chinese magazines on Taiwan. The verbal metaphors used in these advertisements are analyzed according to two interaction theories developed by George Lakoff & Johnson, and Bipin Indurkhya. The paper also intends to find ort (a) whether there are more creative than conventional metaphors in advertising, and (b) what new meanings or new realities have been created by the metaphors. As a result of the interpretation, three findings are produced to explicate the common use of creative metaphors in advertising. |
本系統中英文摘要資訊取自各篇刊載內容。