頁籤選單縮合
題 名 | The Influence of Market Uncertainty and Strategy Typology on Performance of On-line Travel Industry |
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作 者 | Wu, Jyh-jeng; | 書刊名 | Asia Pacific Management Review |
卷 期 | 9:1 民93.02 |
頁 次 | 頁137-157 |
分類號 | 992.2 |
關鍵詞 | E-commerce; Marketing uncertainty; Strategy typology; Marketing's influence; Cross-functional interaction; |
語 文 | 英文(English) |