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1
在B2C跨境電商平臺零售下獎賞權及專家權的運用對消費者知覺價值與購買行為意向之影響研究:Research on the Influence of Channel Power Application towards Consumer Perceived Value and Purchase Behavior Intention under B2C Cross-border E-commerce Platform Retail
張誠英 張正宏 Chang, Cheng-ying; Chang, Cheng-hung;
醒吾學報
61 2020.01[民109.01]
頁51-68
TCI引用統計
2
電商平臺活動的節慶品質對消費者情緒回應與衝動性購買之影響:節慶涉入為干擾變數:The Impacts of Festival Quality of E-Commerce Platform Campaigns on Consumers' Emotional Responses and Impulse Buying: A Moderating Role of Festival Involvement
于立宸 許嘉霖 劉希怡 Yu, Li-chen; Hsu, Chia-lin; Lao, Hei-i;
品質學報
31:2 2024.04[民113.04]
頁99-120
3
在B2C跨境電商平臺之共享價值與物流服務品質對消費者關係承諾之影響研究--電商平臺信任力為中介變數以AmazonB2C平臺為例:The Impact of Shared Value and Logistics Service Quality on Consumer Relationship Commitment--Using E-commerce Platform Trust as an Intermediary Variable
張誠英 紀舒哲 張正宏 Chang, Cheng-ying; Chi, Shu-che; Chang, Cheng-hung;
63 2021.01[民110.01]
頁77-93
4
從與隆谷科技農業股份有限公司產學合作案談大學跨境電商外貿人才培育的成功要素:Explore the Key Factors of College Cross-border E-commerce Trade Talent Training Based on the Industry-academia Cooperation Experience with Lung Kuo Biotechnology Co, Ltd.
陳佳宜 李隆生 Chen, Chia-i; Lee, Lung-sheng;
修平學報
45 2022.09[民111.09]
頁57-71