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1
在B2C跨境電商平臺零售下獎賞權及專家權的運用對消費者知覺價值與購買行為意向之影響研究:Research on the Influence of Channel Power Application towards Consumer Perceived Value and Purchase Behavior Intention under B2C Cross-border E-commerce Platform Retail
張誠英 張正宏 Chang, Cheng-ying; Chang, Cheng-hung;
醒吾學報
61 2020.01[民109.01]
頁51-68
TCI引用統計
2
A Research of the B2C Cross Border Platform Purchasing Experience, Satisfaction and Motivational Orientation:B2C跨境電商平臺之店購體驗、客戶滿意度與激勵導向之研究
張誠英 陳雅美 張正宏 Chang, Cheng-ying; Chen, Ya-mei; Chang, Cheng-hung;
60 2019.07[民108.07]
頁47-62
3
行銷通路中有效激勵,優惠激勵,通路氣候,通路績效間之關係探索--以寵物產業經銷鏈為例:Explore the Relationship between Effective Incentives, Preferential Incentives, Channel Climate, and Channel Performance in the Market Channel--Take the Pet Industry Distribution Chain as an Example
62 2020.07[民109.07]
頁93-112
4
在B2C跨境電商平臺之共享價值與物流服務品質對消費者關係承諾之影響研究--電商平臺信任力為中介變數以AmazonB2C平臺為例:The Impact of Shared Value and Logistics Service Quality on Consumer Relationship Commitment--Using E-commerce Platform Trust as an Intermediary Variable
張誠英 紀舒哲 張正宏 Chang, Cheng-ying; Chi, Shu-che; Chang, Cheng-hung;
63 2021.01[民110.01]
頁77-93