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題名 | 應用平衡計分卡建構屏東市農會果菜市場經營績效指標=Using a Balanced Scorecard to Construct an Evaluation Index of the Operating Performance of Pingtung City Farmers' Market |
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作者 | 陳佳慧; 吳泰逸; 戴劍鋒; 彭克仲; Chen, Chia-hui; Wu, Tai-yi; Tai, Chien-feng; Peng, Ke-chung; |
期刊 | 台灣農學會報 |
出版日期 | 20131200 |
卷期 | 14:6 2013.12[民102.12] |
頁次 | 頁631-655 |
分類號 | 431.25 |
語文 | chi |
關鍵詞 | 平衡計分卡; 品質機能展開; 農會; Balanced scorecard; Quality function deployment; Farmers' association; |
中文摘要 | 果菜批發市場近年來在外在環境的競爭與衝擊下,逐漸面臨經營的問題與困境,因果菜批發市場位居果菜運銷通路的樞紐位置,其經營良窳更影響生產者與消費者之利益。本研究以屏東市農會果菜市場為例,探討經營績效指標,對於其制度之健全與否將會影響個案之營運提升。藉由平衡計分卡四大構面為指標展開之主軸,及相關文獻之探討作為各構面目標之指引,並以品質機能展開方法(QFD)作為展開各構面下之重點策略與績效衡量指標之方法。實證結果果菜市場應針對「增加供應單位及數量」、「增加承銷人數及採購量」、「提高管理費收入」、「對顧客的問題,迅速有效地立即反應」、「以供應單位及承銷人之利益為優先考量」等五項品質技術項目著手規劃執行政策改善對策,將可提昇果菜市場營運績效;但礙於現狀,若「增加供應量單位及數量」、「增加承銷人數及採購量」、「提高管理費收入」、「完善及現代化的交易環境及場所」等四項,因欲改善主要的三項需增加拍賣面積及相關硬體設施,但現有市場面積及場所已出現飽和狀態,故「對顧客的問題,迅速有效地立即反應」、「時常關懷供應單位及承銷人之營業狀況」、「立即解決供應人及承銷人之反應問題」等三項可先與列入可立即改善之項目,將可提升顧客滿意度。 |
英文摘要 | Under the competition and impact of the external environment, Farmers' wholesale markets have been facing more and more business problems and difficulties in recent years. A wholesale farmers' market occupies a hub position in the fruits and vegetables marketing channel. The management of this type of market affects the interests of producers and consumers. In this study, using Pingtung City Farmers' fruit and vegetable market as an example, we explore operating performance improvement in relation to systems solidity according to performance indicators. The operating performance indicators are obtained by expanding the spindle of the four dimensions of a balanced scorecard (BSC). We also offer discussion of relevant documents and measure each facet of strategy performance indicators by using quality function deployment (QFD).The empirical results reveal that ”increasing the units and the number of supply”, ”increasing the numbers of workers and purchasing amount”, ”increasing management fees”, ”quickly and effectively responding to customer requests” and ”giving the benefits of suppliers and sellers first priority” are the five quality technology issues which should be improved to enhance fruit and vegetable market operating performance. However, the issues of ”increasing the units and the number of supply”, ”increasing the numbers of workers and purchasing amount”, ”increasing management fees”, ”modernization of facilities and environment” are not possible since the market space is fully occupied. The issues of ”quickly and effectively responding to customer requests”, ”caring for the benefits of suppliers and sellers” and ”quickly responding to the needs of suppliers and marketing agents” can feasibly be improved immediately to increase customer satisfaction. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。