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題 名 | 網際網路圖書購物公司行銷管理之研究=Marketing Research of Web-Based Bookstore |
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作 者 | 陳偉如; 梁朝雲; | 書刊名 | 教育資料與圖書館學 |
卷 期 | 36:4 1999.06[民88.06] |
頁 次 | 頁436-464 |
分類號 | 487.6 |
關鍵詞 | Internet; Internet bookstore; Marketing research; Internet marketing; Electronic commerce; |
語 文 | 中文(Chinese) |
英文摘要 | This article describes a research that is aimed at exploring marketing managementissues of the internet bookstore. Selecting three domestic internet bookstores as the target, the researchers conducted a case study to analyze their operation and marketingstrategies. The researchers also designed an electronic questionnaire to survey the considerations and information needs of the potential consumers. The results of this researchhave detailed description and fruitful suggestions toward the internet bookstores' marketing approaches, client services, administrative operation, as well as consumers' motives,characteristics, and types. |
本系統中英文摘要資訊取自各篇刊載內容。