查詢結果分析
來源資料
頁籤選單縮合
題名 | 我國企業對經營資訊服務的購買需求分析--以新竹科學園區與新竹工業園區為例=A Study on Demand of Firms for Business Information Service--A Case of Hsinchu Science-based Industrial Park and Hsinchu Industrial Park |
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作者 | 王明妤; 袁建中; 王正乾; Wang, Ming-yeu; Yuan, Benjamin J. C.; Wang, Chen-chien; |
期刊 | 中山管理評論 |
出版日期 | 19990600 |
卷期 | 7:2 民88.夏 |
頁次 | 頁413-435+287-288 |
分類號 | 494.59 |
語文 | chi |
關鍵詞 | 資訊仲介服務; 經營資訊; 情報; 需求; Information broker service; Business information; Intelligence; Demand; |
中文摘要 | 為因應現今快速變遷的環境,資訊的蒐集與分析已成為企業強化競爭力 不可或缺的工具。由於臺灣多屬中小企業,在資訊收集管道與分析技巧上無法達 到規模經濟的效益,但由專業機構提供資訊的服務卻正可解決此難題。為了要發 展合乎期望的服務,本文於是探討廠商對經營資訊服務機構的需求情形。本文透 過問卷調查來探究企業對經營資訊服務機構的認知程度、需求動機、興趣,與評 估的要項。經統計分析後發現,受訪企業向外部購買經營資訊的動機可歸納為累 積知識與輔助決策兩因素。企業感興趣的資訊類別可歸納為供需資訊、任務環境 ,與總體經濟環境資訊三因素。企業感興趣的服務可歸納為獨特性專案服務與一 般性資訊仲介服務兩因素。企業對服務機構的評估項目可分為分析師的素質、資 訊的品質、服務機構的商譽、服務的品質,與資料庫完備性五個因素。 |
英文摘要 | The abilities to collect and analyze business information have become necessary weapons for enterprises to maintain their competitive advantages. As most firms in our country are small and medium in size, they lack the economies of scale and skilled professionals in collecting and analyzing business information in their business environment. Under such circumstances, more and more information service organizations are emerging. This paper focuses on the study of the demand of firms for business information services. Through questionnaires investigation, this paper aims to analyze firms' awareness of business information services, their motives of demand for such services and how they evaluate organizations providing such services. After questionnaire analysis, it is found that there are two types of motives that firms have when they out source information services. They are knowledge motives and decision motives. Types of information which firms are interesting in are classified into supply-demand information, task environment information and macroeconomics environment information. The service items which firms are interesting in are classified into unique project services and general information broker services. The evaluation criteria of the firms on the service organizations are quality of analysts, quality of information, goodwill of organizatons, quality of service, and completeness of database. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。