頁籤選單縮合
題名 | Measuring the Female Role Portrayals in Advertising for Marketing Purpose: Taxonomy Construction and An Empirical Study in Taiwan= |
---|---|
作者 | Chen, Cheng-nan; Lai, Meng-kuan; Tarn, David D. C.; |
期刊 | Pan-Pacific Management Review |
出版日期 | 19990200 |
卷期 | 2:2 1999.02[民88.02] |
頁次 | 頁239-257 |
分類號 | 497 |
語文 | eng |
關鍵詞 | Female roles; Advertising; Taxonomy; Measurement; Taiwan; |