頁籤選單縮合
題名 | An Alternative of International Brand Marketing: Regional Standardization on Strategic components of Marketing Mix= |
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作者 | Chen,Cheng-hsui; |
期刊 | Pan-Pacific Management Review |
出版日期 | 19990800 |
卷期 | 3:1 1999.08[民88.08] |
頁次 | 頁67-78 |
分類號 | 496.5 |
語文 | eng |
關鍵詞 | Standardization marketing; Adaptation marketing; Globalization; |