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題名 | 五條港文化園區遊客的觀光認知=Visitor's Tourism Cognition in Five-Harbor (Goǔ Tiaǔ Kanģ) Cultural Area |
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作者 | 簡慧鍾; 吳連賞; 林怡先; Chien, Hui-chung; Wu, Lien-shang; Lin, Yi-hsien; |
期刊 | 東方學報 |
出版日期 | 20141200 |
卷期 | 35 2014.12[民103.12] |
頁次 | 頁113-122 |
分類號 | 541.253 |
語文 | chi |
關鍵詞 | 文化創意產業; 認知; 單因子變異數分析; 地方; 符碼; Cultural and creative industry; Cognition; One-way ANOVA; Place; Symbolic code; |
中文摘要 | 五條港文化園區是臺南市目前推廣文化創意產業的主要區域。文化創意產業伴隨著複雜多樣的地方歷史脈絡,形成具特殊性質的地景,吸引觀光客前來活動,成為近年來臺南市新興的觀光景點。本研究蒐集觀光客的觀光認知問卷量表,透過單因子變異數分析,以及Tukey HSD事後檢定,發現五條港地區之文化創意產業,已經形塑出獨特之吸引力,但缺乏在地文化為主的文化創意產業形象,使得文化、創意、地方三者間產生分離,因此如何將地方文化,深入文化創意產業中,為當前五條港文化創意產業發展,所需立即處理之問題。 |
英文摘要 | Five-Harbor District (Goǔ Tiaǔ Kanģ) is the primary area for promoting cultural and creative industry among Tainan City and this industry has become the special landscapes to attract tourists due to the complicity, multi-cultural and local history, thus Five-Harbor District is one of the raising tourist attractions within Tainan City nowadays. This study aims to collect tourists' cognition questionnaire by using ONE-WAY ANOVA and Tukey HSD Post-HOC to explore the reasons why this area became extremely attractive but lack of the image of cultural and creative industry locally, so how to connect with the local culture into the cultural and creative industry became the primary issue related to the development in Five-Harbor District. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。