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頁籤選單縮合
題名 | 品質構面優勢與事業策略配適關係之實證研究=Fitting Advantage of Quality Dimensions with Business Strategy: An Empirical Study |
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作者 | 張世佳; 林能白; Chang, Shih-chia; Lin, Neng-pai; |
期刊 | 管理學報 |
出版日期 | 20000600 |
卷期 | 17:2 2000.06[民89.06] |
頁次 | 頁269-295 |
分類號 | 494.56 |
語文 | chi |
關鍵詞 | 品質構面優勢; 事業策略; Advantage of quality dimensions; Business strategy; |
中文摘要 | 本研究目的在於探討不同的品質構面優勢與事業策略配適關係對事業績效之影響性,其中品質構面包括:高功能(performance)品質、獨特功能(feature)品質、高可靠度(reliability)品質、低不良率品質、造型美觀(aesthetics)品質、售後服務品質及顧客認知(perceived)品質;本研究首先發展一事業策略分類架構,將事業策略類型區分為先制策略、差異化─跟隨策略及成本化─跟隨策略,而後建立品質構面優勢與該三種事業策略類型配適關係之研究假設,並以89家製造業廠商資料進行實證分析;研究結論指出採不同事業策略之廠商,應搭配不同的品質構面優勢,以提升新產品成功上市比率、純益率及銷售成長率。 |
英文摘要 | The purpose of this study is to explore the fitting relationship between business strategy with advantage of quality dimensions which include seven dimensions: performance, features, reliability, conformance, serviceability, aesthetics, and perceived quality. This study developed a new hybrid typology of business strategies which categorized the business strategy into three types named preemptive strategy, low cost-follower strategy and differentiated-follower strategy. Besides, the fitting relationship between advantage of quality dimensions and those three kinds of business strategies was developed to be research hypotheses and examined empirically based on the data collected from 89 manufacturing firms. The study results indicate that firms must adopt their business strategies based on different dimensions of quality advantage in order to improve the performance in new product introduction, net profit and sales growth. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。