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題名 | 中小企業策略聯盟特性研究= |
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作者 | 陳金帶; 袁建中; |
期刊 | 大華學報 |
出版日期 | 19931000 |
卷期 | 11 1993.10[民82.10] |
頁次 | 頁(23)1-(23)23 |
分類號 | 555.77 |
語文 | chi |
關鍵詞 | 中小企業; 策略聯盟; |
中文摘要 | 民國79年經建會"公元二千年我國新興工業發展規劃研究報告--結論與建議"中提到美國Arthur D. Little (ADL)顧問公司建議我國企業與各國籍企業建立"策略聯盟",以彌補企業規模偏小的限制,獲取技術開發,市場擴展,甚至行銷管道方面相輔相成的效果,達成分工合作的最大效益。從此"策略聯盟"一辭屢經報導章媒體的報導與專家學者的鼓吹,蔚為一股企業生存競爭的重要策略。國內中小企業長久以來,即面臨資金太少、經營規模過小、研究人力不足的限制,以及技術無法提升等問題,目前正值全球市場競爭日趨激烈之際,雖然了解技術密集與發展的重要性,卻有力不從心之感。策略聯盟(Strategic Alliance)是講求合作互補。集小團體發揮大力量的經營方式,適合我國現階段需要的企業合作模式,不僅具有創意,而且可以有機會突破目前有的格局。中小企業非常希望善用政府所提供的資源與支援,以策略聯盟方式適當的輔導規劃而提升其科技水準,達成產業升級的目的。本研究從策略聯盟決策的形成出發,將各種策略聯盟的形態加以分類、歸納,探討中小企業策略聯盟競爭優勢與風險因素,及提出相關之命題建構,並可做為我國中小企業進 行策略聯盟之參考。 |
英文摘要 | "Strategy Alliance" had been suggested by consultant company Arthur D. Little (ADL), in the "Research Report on Development Planning of the National New Industry for Our Country in the year of 2000" reported by Council for Economic Planning & Development in 1990. Our enterprises could build up the strategy alliance relationship with other country's enterprises in order to compensate the disadvantage of small size, access the new technology, expand dthe market, and even gain the most effective result through the join of sales channels. During a long time, small-and medium-size companies in our country have faced a lot of problems, such as capital shortage. R&D staff shortage, and raising technology capability. Although understanding the importance of technology intensive and R&D, facing today's global marketing competition. So many companies don't know how they should deal with it." Strategy Alliance" is required the compensative cooperation, gaining biger power by working together with some small groups, and it fits the current needs for most of Taiwan's enterprises. Strategy alliance could provide the path, using the resources and supports from the government,for the enterprises to achieve the target of the leverage for our industry. This paper studies the causes and decision factors in different forms of alliance, analyze and classify the cases which are collected as much as possible from local and abroad, identify their characteristics and common features to set up different models, find their risks and suggested reaction plans. Finally, some theorems have been submited and it can be a good reference for some enterprises who would like to form the stragetic alliance with others. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。