查詢結果分析
來源資料
頁籤選單縮合
| 題 名 | 用選的、或用刪的,對決策的影響=Take It or Leave It: How Choosing versus Rejecting Alternatives Affects Information Processing |
|---|---|
| 作 者 | 廖本哲; 林水泉; 吳亭儀; 唐翌倫; | 書刊名 | 萬能學報 |
| 卷 期 | 46 2024.07[民113.07] |
| 頁 次 | 頁110-120 |
| 分類號 | 494.19 |
| 關鍵詞 | 決策方法; 決策策略; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 決策方法對人們的生活有著不可或缺的影響,人們可以藉由選擇或拒絕來進行決策,這意謂著當人們要進行抉擇的時候,通常會使用這兩種方法:選擇(由考慮集合中直接選擇自己最喜歡的選項)、拒絕(將考慮集合中對自己較沒有吸引力的選項一一排除,最後留下自己保留的選項)。一般會認為使用這兩種方法所做出的決策結果不會有異,但其實兩種不同決策常會形成不同的結果。這兩種不同的方法到底會對人們的決策形成什麼樣的影響?這應該是個值得探討的議題。本研究將探討選擇與拒絕對人們在進行評估時所產生的影響,並透過實驗設計探討:在語意框架(收益和損失)、認知判斷能力(認知耗盡和認知正常)的情況下,會如何影響消費者使用選擇與拒絕策略時的決策結果。研究結果發現,任務類型及語意框架都會對於決策結果造成影響,當任務類型由選擇轉變為拒絕時,會降低無風險方案的份額;當語意框架改變時,在拒絕任務類型中,框架效應的影響會降低,使語意框架之間的差距縮小(研究一)。當在不同任務類型的情況下,複雜產品購買的結果顯示,人們在拒絕時會做出更加理性和客觀的決策(研究二)。當人們在認知耗盡時,會使不同的任務類型所做出的決策更為相近,減少任務類型的影響(研究三)。 |
| 英文摘要 | The decision -making method has an indispensable impact on people's lives. People can make decisions by choosing or refusing. This means that when people want to make a choice, they usually use these two methods: choose (considering the collection of collections Choose your favorite options directly) and refuse (to consider the options that are less attractive to yourself in the collection, and finally leave your own reserved options). Generally, the decision -making results made by using these two methods will not be different, but in fact, two different decisions often form different results. What impact will these two different methods have on people's decisions? This should be a topic worth exploring. This study will explore the impact of selection and rejection on people during the evaluation, and discuss through experimental design: what will It affects consumers' decision results when choosing and rejecting strategies. The results of the study found that the task type and the semantic framework will affect the results of decision -making. When the type of task is changed from choice to rejection, the share of risk -free schemes will be reduced; when the semantic framework changes, in the rejecting task type, the effects of the frame effects effect It will be reduced and the gap between the language frame is reduced (study 1). In the case of different tasks, the results of complex products show that people will make more rational and objective decisions (study 2) when they refuse. When people's perception is exhausted, the decisions made by different types of task types will be more similar, reducing the impact of task types (study 3). |
本系統中英文摘要資訊取自各篇刊載內容。