頁籤選單縮合
題名 | Impact of Consumers' Motivations on Consumers' Attitudes towards Facebook Personalized Advertising and Purchase Intentions: A Research Model= |
---|---|
作者 | Phan Truong Lam Uyen; Nguyen Thi Le Ha; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20211100 |
卷期 | 13:4 2021.11[民110.11] |
頁次 | 頁160-173 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | Consumer motivation; Consumer attitude; Personalized advertising; Purchase intention; |