頁籤選單縮合
題名 | 線上拍賣購買意願模型之研究=The Proposed Purchase Intention Model in On-Line Auction Shopping Website |
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作者 | 丁誌魰; 黃俊瑋; Ting, Chih-wen; Huang, Jyun-wei; |
期刊 | 資訊管理學報 |
出版日期 | 20080700 |
卷期 | 15:3 2008.07[民97.07] |
頁次 | 頁83-111 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 商品線索; 知覺品質; 知覺風險; 購買意願; 線上拍賣網站; Product cues; Perceived quality; Perceived risks; Purchase intention; On-line auction website; |