頁籤選單縮合
題名 | Planner or Player? Quantifying Consumers' Mental Budgeting Control Ability= |
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作者 | Yang, Zhiguo; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20200500 |
卷期 | 12:2 2020.05[民109.05] |
頁次 | 頁80-88 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | Consumer analytics; Mental budgeting; Consumer decisions; Consumer behavior; |