頁籤選單縮合
題名 | Investigating the Effect of Customer Experience Affinity and Brand on Brand Equity with the Mediating Role of Customer Satisfaction in Iran Insurance Company (Case Study: Tehran Province Branches Customers)= |
---|---|
作者 | Abedi, Ehsan; Jahed, Alireza; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20200200 |
卷期 | 12:1 2020.02[民109.02] |
頁次 | 頁165-176 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | Interest to the brand; Customer experience; Customer satisfaction; Brand equity; Insurance Iran; Mediator variable; |