頁籤選單縮合
題名 | The Role of Brand Credibility on Purchase Intention on Fast Food Sector in Pakistan= |
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作者 | Shakeel, Ayesha; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20151100 |
卷期 | 7:4 2015.11[民104.11] |
頁次 | 頁158-168 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | Customer value; Fast food industry; Perceived quality; Perceived risk; Purchase intention; |